Platinum Party Revolutionary from the beginning, this year we’re celebrating the platinum anniversary of the party. During a time of limited opportunities for women, Tupperware empowered and trained women in an all-new way for products to reach consumers—the home party. As home parties gained popularity, Tupperware became a household name. And party pioneer Brownie Wise became the first female on the cover of BUSINESS WEEK. After an important role in the women’s cultural-revolution, we’re still a place where people can be themselves and grow into who they are meant to be. We cheer each other to success. So why, after 70 years, do people still love Tupperware parties? Because no matter the decade, we offer innovative ways to prepare, store and serve real food. And it feels really good to support a local entrepreneur, your Tupperware Consultant. Thanks for partying with us! 1946 Earl Tupper invents our famous seal, inspired by an inverted paint can lid. 1951 Brownie Wise is named Tupperware Home Parties’ vice president (You go, Girl!) and general sales manager. She later becomes the first female on the cover of BUSINESS WEEK magazine. 1967 The Shape-O® Toy joins the ever-growing product line. 1948 The first Tupperware party is held and in-home demonstrations help Tupperware sales to soar. 2 1960 The car program continues putting women in the driver’s seat of their own, free car (and their income).
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